A window display designed for the ECC Auckland Showroom.
This window was designed to showcase the latest product released at the 2016 Milan furniture fair. I wanted the product to really stand out so I kept this display relatively simple. I used green, white and red, taken from the Italian flag as the backdrops. I set-up files from a simple sans-serif typeface in Adobe Illustrator and sent these to a CNC router to get the letters 'M, I, L, A and N' cutout of MDF. These were put together to create large 3D letters - spelling Milan.
I used a chrome vinyl boarder on the front of the window, and used the same chrome vinyl to print all of the suppliers logos to sit on the front window. I chose to display only one style of product in each window, so not to over-complicate the design.
A concept for a temporary museum on the Wellington Waterfront to house Printing Press machinery. I designed the space using modified shipping containers, and created a model and 3D views to demonstrate my concept.
Exterior view of Printing Museum
Looking into the space
Farmgate — Wellington Waterfront
This was a space designed for a food company called Farmgate. Farmgate encompassed several brands that were produced out of the Hawkes Bay. They wanted a space to share the foods from all of their brands that celebrated the food, was elegant and was mindful of the Hawkes Bay experience.
The space was designed to share food from the Farmgate brands and bring people together. A large bench was placed in the middle of the space for the food and drink to be placed on. This bench was surrounded by an illuminated interior curtain. This was to create an elegant centerpiece, while also giving patrons a tantalising glimpse of the food that lay within. The bench in the middle of the space was set on tracks so that it could be moved around, creating different eating areas as the night evolved. The exterior curtain was to remove the normal barrier of solid walls and encourage people to move between insiade and outside areas, thus recreating the experience of the Hawkes Bay.
Details in this design included a subtle lighting 'trail' when the bench was moved, a custom design bench and exposing the building's structure.
Milano Window Display
I redesigned the front windows of the ECC Auckland Showroom to show a snapshot of the 2015 Milan fair.
An oversized camera, film rolls and canisters reinforce the 'snapshot' theme and new product, flown straight from the fair, gave a real flavour of the latest trends, products and happennings in Milan.
I was asked to create a series of images for a proposed subdivision in Wanganui. Working from the plans and liaising with the Architect, I produced the images shown. These were used for marketing purposes. All houses were sold from these images and eventually built.
The programmes I used to create these visualisations were Google SketchUp, Autodesk 3Ds Max and Adobe Photoshop.
Gold Window Display
A Waikanae Architect asked me to create 3D images of a house design so he could present his concept to the client. Features of this house that he wanted to show were the cedar and dark colour scheme, and the architect's modern style.
Wellington Showcase was an event held at Willis York hairdressing studio. Four fashion labels came together in an evening specifically designed for their clients. The event featured Wellington labels, Mardle, Philippa & Alice, Love Hotel, and Highnoontea.
The models walked down the T-shaped runway, where there were four lit chairs with a pile of clothing (from each designer) on each. Four models put on their outfits comprised of pieces from each designers’ collections piece by piece, giving the audience an idea of how the outfits are constructed and how the pieces work together.
My role in this event was the create an exciting space using lighting. I used Tom Dixon Mirror Balls in three different sizes to light the runway and Funiculi Floor Lamps by Marset to create the four spaces at the end of the runway for the models to change outfits and pose.
I was asked to design a Summer window display for the ECC Auckland Showroom. The brief was to make it eye-catching, to incorporate a current trend and the display the new range of Magis and Serralunga product that was arriving into the showroom.
Inspired by the works of Yayoi Kusama, I created a display that was largely comprised of copper foil polka-dots. Blue and copper were both very strong colour trends when this display was created, having been incorporated in many of our supplier's stands at the Milan furniture fair. I chose only the white product from the new ranges to keep the colour pallet simple and to ensure it would stand out against its colourful backdrop. The result was a display that was fun, a bit quirky and eye-catching for people both driving and walking past.
I used Indesign and Sketch-Up to create this display. I built the windows in sketchup first and created the polka-dot files in Indesign. I imported the polka-dot files into the Sketch-Up and laid it over the window panes, back wall and floor to ensure the dots didn't obscure the view of the product. I also did it this way so I knew that when I supplied the polka-dot files to the printer, I knew exactly what the result would look like.